In This Guide
The Short Answer: $75,000 to $200,000+
Custom food truck pricing comes down to three things: the chassis you start with, the cooking equipment that goes inside, and how polished you want the finished product to look. A basic step-van conversion with a standard flat-top-and-fryer cookline lands toward the low end of that range. A ground-up build on a brand-new Isuzu NPR with a wood-fired oven, full wrap, and custom stainless work pushes well past $150,000. Most of the trucks that roll out of our Denver shop at Mile High Food Trucks land somewhere between $90,000 and $150,000, which covers the majority of independent operators who want a real commercial kitchen without overbuilding for their menu.
Starter Build
Used chassis, standard cookline (flat-top, fryer, steam table), basic wrap, commercial exhaust system
Mid-Range Build
New or low-mileage chassis, full custom cookline, professional wrap, upgraded generator, premium finishes
Premium Build
Brand-new commercial chassis, specialty equipment (wood-fired, hibachi, espresso), custom stainless, full brand integration
What Pushes the Price Higher
Chassis choice. A new commercial chassis like an Isuzu NPR, Ford F-59, or Freightliner MT-45 costs $40,000 to $65,000 before any buildout work begins. That buys you a factory warranty, a known maintenance history of zero, and a useful life that can stretch past 200,000 miles. A solid used step van saves $15,000 to $30,000 on the front end, but it comes with unknowns: transmission wear, frame rust, electrical gremlins. We walk every customer through this trade-off during the spec call, because the right answer depends on your budget, your planned mileage, and how long you expect to run the truck.
Cooking equipment. A taco or burger truck needs a flat-top, a fryer, and maybe a steam table. Total equipment cost for that setup runs $8,000 to $15,000. A wood-fired pizza truck needs a deck oven that weighs 800 pounds and requires a reinforced floor section. A mobile espresso bar needs a commercial machine that pulls 30+ amps. The equipment itself is only part of the cost. The real price driver is everything that supports it: the hood and ventilation system has to be sized for the BTU output, the electrical panel has to handle the amperage, and the plumbing has to match the water demand.
Altitude matters for equipment sizing. At Denver’s 5,280 feet, generators lose about 15% of their sea-level rating. A truck headed to Estes Park at 7,500 feet loses even more. We size every generator with altitude derating built in, which sometimes means stepping up a size class. That adds $1,500 to $3,000 to the build cost, but it prevents the alternative: a generator that can’t keep up with your equipment on a busy Saturday.
Generator. A quality commercial generator (Onan, Cummins, or Honda) runs $5,000 to $12,000 depending on output capacity. Most food trucks need 7 to 12 kW after altitude derating. Quiet-run models cost more but matter if you’re working residential neighborhoods or brewery patios where noise complaints can lose you a spot.
Wrap and finish. A professional full-body wrap runs $3,500 to $6,000. It’s the single most visible element of the truck and the one customers photograph and share on social media. Corporate builds for brand activations often spend $8,000 to $12,000 on premium wraps with integrated lighting and custom window graphics. A paint job is cheaper up front ($2,000 to $3,500) but harder to update and less durable against Colorado’s UV exposure and hail.
Concession Trailers: A Lower-Cost Alternative
If you don’t need a motorized vehicle, a concession trailer cuts your entry cost significantly. You skip the chassis purchase entirely and build the kitchen onto a purpose-built trailer frame.
16-Foot Trailer
Most popular size. Full kitchen, bumper-pull, works for festivals and fixed locations
20-Foot Trailer
High-volume events, larger equipment layout, more tank capacity
Financing and ROI
Most food truck builds are financed through SBA microloans, equipment financing companies, or local credit unions. Typical terms run 5 to 7 years at 7% to 12% interest, depending on your credit and the lender. Some operators self-fund through savings or a combination of personal funds and a smaller loan.
On the revenue side, a well-run food truck in the Denver metro market can gross $150,000 to $350,000 per year depending on the menu, the number of operating days, and how aggressive the event schedule is. Operators working the I-25 corridor from Boulder through Fort Collins typically see higher per-event revenue than the national average because of Colorado’s strong outdoor dining culture and the festival density along the Front Range.
Break-even math: At $100,000 in build cost financed over 5 years, your monthly payment runs roughly $2,000 to $2,200. If your truck generates $1,500 to $3,000 per event and you work 15 to 20 days per month, the truck payment is typically 8% to 15% of gross revenue. Most operators hit cash-flow positive within 6 to 12 months.
Ready to Price Your Build?
Every truck is different. Tell us your menu concept, your target market, and your budget range and we’ll put together a spec and a quote.
Browse our completed build gallery to see examples across every price range, or check current inventory if you’d rather start with a pre-built unit. We serve operators across Northern Colorado, Estes Park, and into Wyoming.
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